Social media marketing is the practice of using a variety of Internet networking techniques to help foster communication and promote brands. In an increasingly digital age, social media marketing is considered to be integral to business success across nearly every industry.

Starting a social media marketing plan begins with goals. It is important to establish goals for what your business hopes to obtain through social media marketing. The other part of this plan is deciding where your target audience is. Often it is better to use only a few platforms with a comprehensive marketing scheme, rather than all the platforms with only a bare minimum of effort.

Building a social media marketing plan involves having goals, creating a template, finding an audience and establishing a message. The primary platforms for social media marketing are Facebook, Twitter, Snapchat, Tumblr, Pinterest, LinkedIn, Youtube and various blogging platforms such as WordPress. Nearly all of these sites can now be integrated and linked from using one hub or website. There are also location based platforms such as Yelp and FourSquare.

It is fairly simple to begin a social media marketing plan by targeting two of the primary platforms and then branching out from there.

Social Media Analytics with Google

2017-06-01T08:45:07+00:00 June 3rd, 2017|Analytics, Social Media|

Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps that you must understand to develop a great a social media analytics initiative. The Steps to [...]

Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy

2017-01-17T21:39:29+00:00 July 11th, 2016|Social Media|

To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely tuned strategy. An important part of any social media strategy must include monitoring. Social media can be a double edged [...]

Writing a Social Media Marketing Plan

2017-01-17T21:39:29+00:00 June 1st, 2016|Recent, Social Media, Top Two|

The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it work. Unfortunately, many of them do this with no single marketing goal in mind or writing a social media marketing [...]

How to use Social Media

2017-01-17T21:39:31+00:00 March 23rd, 2015|Social Media|

Many companies are wondering how to use social media for marketing purposes. They've seen other companies with their Facebook Pages and Twitter accounts, but most don't quite know what to do with them. We're going to walk through the basics of getting set up on these social media channels with an understanding of how to [...]

Are you still using Twitter for your social media marketing?

2017-01-17T21:39:31+00:00 March 21st, 2015|Social Media|

It's a question that has been coming up quite a lot lately. Since Twitter's launch many years ago the micro blogging website has gone through significant growth and undergone some major changes. While the company still struggles with ways to make money, the site itself is still as popular as ever. But how do marketers take [...]

Corporate Social Media – how to champion social media marketing strategies

2017-01-17T21:39:32+00:00 March 20th, 2015|Social Media|

Does your corporation support social media marketing efforts? More often than not the answer is probably not. The stark reality is that senior management buy-in happens only after a company has tested social media marketing and the case can be made to build on the campaign strategy. Given that a small amount of corporations haven't [...]

Social Media 101

2017-01-17T21:39:32+00:00 March 15th, 2015|Social Media|

Social media is everywhere - not just online, but extending to mobile, gamine, and generally prevalent in all our user groups. It’s about engaging in conversations within an online community. Social media isn't just for marketing as it gives companies an opportunity to understand what a market place is talking about. On the engagement side, [...]

Building a Social Media Community

2017-01-17T21:39:32+00:00 March 13th, 2015|Social Media|

The staff at Jenn Mathews Consulting use a system for social media marketing called the A.L.I.V.E. system. A majority of our clients have created their Facebook page and Twitter account, but haven't really done much with them, or if anything, will post what they feel should go on their thread without giving thought to what engages [...]

Is a Blog social media?

2017-01-17T21:39:32+00:00 March 10th, 2015|Social Media|

This is a classic case for why we started Jenn Mathews Consulting. While typically blogs are recommended for search engine optimization because of their keyword rich, content abundant, frequently updated nature because of commenting and the ability to interact with a brand's community they are falling under social media. But really, who ultimately owns the [...]