Social media marketing is the practice of using a variety of Internet networking techniques to help foster communication and promote brands. In an increasingly digital age, social media marketing is considered to be integral to business success across nearly every industry.
Starting a social media marketing plan begins with goals. It is important to establish goals for what your business hopes to obtain through social media marketing. The other part of this plan is deciding where your target audience is. Often it is better to use only a few platforms with a comprehensive marketing scheme, rather than all the platforms with only a bare minimum of effort.
Building a social media marketing plan involves having goals, creating a template, finding an audience and establishing a message. The primary platforms for social media marketing are Facebook, Twitter, Snapchat, Tumblr, Pinterest, LinkedIn, Youtube and various blogging platforms such as WordPress. Nearly all of these sites can now be integrated and linked from using one hub or website. There are also location based platforms such as Yelp and FourSquare.
It is fairly simple to begin a social media marketing plan by targeting two of the primary platforms and then branching out from there.