Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps that you must understand to develop a great a social media analytics initiative.
The Steps to Successful Social Media Analytics
1. Understand Your Business’s Goals
When you know the business’s goals, you can use social media analytics to increase revenue, get feedback on products, reduce customer service costs, and improve public opinion of a particular product. With some direction, it’s easier to know how the company needs to improve to meet the goals specified. Most companies use Google analytics as a metric to measure progress.
2. Establish Key Performance Indicators (KPIs)
Key performance indicators must be established after business goals are identified. Evaluating data is a part of this process. Some companies measure customer engagement by the number of followers on a Twitter account or the number of retweets. This is helpful for companies that depend on followers for sales conversions and reducing marketing costs by targeting loyal customers.
3. Use Software Tools to Analyze Data
If you need to analyze unstructured data in social media tools, it’s best to obtain software tools. These tools are robust enough to harvest and store data. Google analytics tools are some of the most effective tools for analyzing data. The basic tools are free and can be instrumental to improving any organization. Software tools take the manual computations out of the analysis process.
4. Increase Traffic with Social Media
Though social media is a relatively new, it is an important aspect of generating website traffic. This will create demand for data related to social media. When you post about topics that excite your viewers, you’re likely to generate more traffic. Social media is also a more economical way to increase traffic with social media.
5. Use Analytics Software
Use analytics software to determine the amount of traffic to the website and the sources of traffic. Google Analytics, Ominiture, and Woopra are common software tools used to measure the data. Social media metrics plugins are some tools that may improve the ability of social media analytics.
6. Set Up Email Reports and Reorganize Dashboards
Traffic statistics are important for managing social media websites. All of the email can be diverted to one place for ease of use. Most executives can improve their overall productivity and efficiency levels by performing this basic task.
7. Use Tools to Help Track Detailed Social Metrics
Tools such as Bit.ly can help you link to websites on sites such as Twitter and Facebook. This will help businesses connect with their audiences and build loyalty with customers. Advanced tools can even tell companies about the time that clicks occur. Other tools such as Xinureturns, PostRank, and SocialToo are often used by businesses also.
8. Aggregate Analytics
Social media information should be aggregated into one location to save time and money. This may involve exporting data into email, Excel, or a PDF document. As long as the information is accessible, it will be useful.
9. Analyze and Engage the Audience
The actual analysis is one of the last steps in the social media analytics with Google. For some professionals, it can take years to master this step, but you can identify the trends if you study diligently.
Social Media Analytics with Google is Necessary
Social media analytics is necessary for businesses who want to improve their sites and make it more attractive and user-friendly for visitors. You want to engage your audience and determine what features they like to entice more visitors, subscribers, and customers. Social media analytic are an important part of any campaign.