What is SEO?
Your customers are trying to find you, and search engine optimization is the most cost effective way for them to locate your website. By understanding the basics of how search engines work, how your users are searching for your products and/or services, and how to best optimize your website to fit both your business can truly benefit.
Jenn Mathews (also known at the SEOGoddess) has been in search engine optimization for over 15 years. Beginning her career in the tech industry as a designer and usability expert and developer Jenn made the jump to full time SEO is 2004 and has since optimized websites for large corporations, startups, and small brick and mortar businesses. Having worked for the first social media network Classmates.com, Jenn has an uncanny ability to combine search and social media marketing to drive traffic to any website.
Why the SEO eBook?
The SEO eBook is a summary based off of Jenn Mathews’ SEO Workshop that she has been teaching since 2008. Throughout the years Jenn has fine tuned her talk based on industry trends and attendee feedback. The idea behind the SEO eBook is to give you the necessary foundation to truly understand what most SEO’s are talking about and to avoid any inadvertent spamming techniques that could get your site in trouble. If you’re not sure where to begin with your SEO, now quite sure what your SEO is talking about, or maybe not fully understanding what other people are saying about SEO and if it is best for your website, then this SEO eBook should give you the knowledge to clear up any questions.