Social media marketing is an effective way to keep in touch with your clients and gain exposure for your business or blog. Whether you're a total newbie at social media marketing or need ideas to spice up your current marketing strategies, discover social media marketing ideas from this guide that can help you with your campaigns.
When you first break into social media marketing for your company, you must follow a smart plan to get your goals accomplished and profits rolling in.
For those who are small business owners, establishing a brand can leave them with limited resources as traditional marketing can be a drain on their funds. That’s when social media marketing comes in hand.
One way to keep your web visitors' attention is to have the ability to display your web pages on multiple devices. The latest website design challenge is to provide content for different types of devices of varying sizes.
Writing a business plan is the most important part of the process of starting a business. Even if you just quickly write down your thoughts and ideas for what you want your business to be, it's good to have something in writing so you keep your focus.
When starting a business, you will want to know what form of business entity to establish whether it be a Sole Proprietorship, Partnership, Corporation, S Corporation, or Limited Liability Company (LLC). Your form of business will determine which income tax return form you will need to file each year.
An assumed name, trade name or DBA name is a business name that is different from your personal name, the names of your partners or the officially registered name of your LLC or corporation.
An Employer Identification Number (EIN) is also known as a Federal Tax Identification Number, and is used to identify a business entity.
Each state and locality has its own tax laws. I have added links below to key resources that will help you learn about your state tax obligations.
Whether you are a diehard Twitter user or you couldn't live without your Facebook account, the odds are highly in favor that in the next five to seven years, your social media platform will find itself bereft of the young and on the long, slow crawl to the social media graveyard where Friendster and Myspace [...]
The use of location tools, targeted mobile advertising, and responsive websites can drive consumer traffic and dramatically increase sales if used correctly.
Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps that you must understand to develop a great a social media analytics initiative. The Steps to [...]
Anyone who has recently used Google AdWords knows of the Quality Score rating. This rating can be your best friend, or it can be a nightmare that forces you to pay extra for ads. The problem is that many people are using the old SEO mentality of trying to tweak their keywords for the best [...]
The success of any advertising campaign, whether it is the newspaper, television or the Internet depends upon attracting and keeping the attention of the potential customer. With a newspaper, this usually depended upon repetition. Run the ad repeatedly, with the hope that it will create a memory attached to the product. Finally, keep in mind [...]
Owning a business can mean a lot of paperwork. First, there is the marketing plan that can help guide your business from year to year. Then, there are a myriad of documents that can be daunting to create: marketing analysis, budgets, proposals, invoicing, sale of goods, receipts, licensing, credit applications, and collection letters. These are [...]
A new entrepreneur has a lot of work to do if he or she wants to enjoy success with a new venture. This has always been the case as it is not easy to get started making money. This is especially true when one does not prepare properly for a new venture. Every new entrepreneur [...]
Many people dream of becoming an entrepreneur. The idea of starting your own business sounds fun and exciting. The prospect of shrugging off the rat race and becoming your own boss is a highly enticing one. If you are thinking of starting your own business or have already begun to do so, you will want [...]
Setting up a Wordpress site may seem like a daunting task, but can be quite simple if you use a host like Network Solutions, GoDaddy, or pretty much most hosting websites work. People who have been fortunate enough to build plenty of websites from the ground up discover the powerful flexibility and ease of use [...]
When using WordPress as your business mainstay for web development, it's important to have a theme that stands out but also doesn't appear to be too busy. A busy theme can often distract those viewing your page and conflict with the content of the page itself. Yet, having a boring layout will deter viewers and [...]
Installing Wordpress is one of the best decisions you can make for a site. Whether you're running a blog or taking advantage of it as a simple structure for your website, Wordpress makes for a great interface that makes updating and maintaining your site easy. That said, there are a handful of things you need [...]
Installing your WordPress site is just the beginning of the process. We have all of these steps down to just a matter of minutes, so that now it only takes me 4-6 hours to completely set up a WordPress site to the point where it is customized and ready for content. At first this may take [...]
Many businesses are using WordPress for their very own website design and management, but not too many of us know that WordPress.org can serve as your hosting needs. In terms of hosting, WordPress comes in two flavors. First is WordPress.com and second is WordPress.org. WordPress.com is both a company and website that run multiple WordPress blogs. [...]
Network Solutions one-click install set up make it easy and manageable whether you are a complete beginner or someone that knows just a bit more than a beginner but not quite enough to be editing your own Themes or creating Plugins. We have installed many Wordpress sites for clients that we have it down to [...]
I highly recommend registering a domain and setting up your hosting with Network Solutions. Why? Well I have used them for many years as I set up my very first domain with them in 1997, and have been using them since. They have their issues, just as any host does, but the interface and ability [...]
You can set up hosting without your domain assigned to it, so don’t worry if you haven’t gotten the domain, or want to change your existing domain to point to your Wordpress site. You can always do that later. In fact, this way you can take the time and play with Wordpress to get it [...]
When you're working with tech professionals you may have heard the three letter acronym "FTP" thrown around. Simply put, it's an age old system of transferring files through the internet, but it can be so much more. We'll walk you through what FTP is and how to use an FTP program to transfer files. What [...]
If your hosting provider supplies the cPanel hosting control panel you will need to follow these steps to create your WordPress username and database. Log in to your cPanel from your host Click the MySQL Database Wizard icon Create a Database and enter the database name - click "Next Step" Create Database User(s) and enter [...]
Your Domain Name The Domain name is the www.yoursite.com that users will type in (or will most likely show up in the search results). If you haven’t thought of one yet, throw some ideas around and come up with 3-5 that you really like. Chances are your first pick won’t be available, so it’s good [...]
Running a successful business today not only requires the ability to sell the products and services you have to offer, but you must also have various platforms to share and build your brand on. When you are planning to launch a start up company and you want to succeed, using free WordPress themes for the [...]
Developing a marketing strategy can be far easier with a template. A Microsoft Office marketing strategy template can walk you through each step of the process, helping you outline the necessary steps along the way. You can start out with something as simple as the marketing objective and then go through the template to determine [...]
Pokemon Go was released in July 2016, and quickly become one of the biggest mobile games of all time. While there has been some negatives in regard to the game that gets people out of their homes to chase Pokemon in real life, it's been a mostly positive experience for game users. About Pokemon Go [...]
It simply is not possible to move a business forward in today's digital landscape without linking yourself to all of the most widely used Applications and social media outlets. However, a new business or one that is just now opening the doors to such opportunities can find it to be a real struggle when it [...]
To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely tuned strategy. An important part of any social media strategy must include monitoring. Social media can be a double edged [...]
Are you looking to grow your business and attract new customers? The first thing you'll need is a marketing plan. A well-designed marketing plan can help you figure out how to reach your target customers and then retain them with this marketing plan example. You can download or purchase many marketing plan examples online to [...]
Are you interested in starting a business? Do you have a product or service that you would like to sell? The first step towards starting a successful business is writing a business plan. A well-crafted business is a critical step towards securing the funds to start your business and keeping your company on the road to [...]
The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it work. Unfortunately, many of them do this with no single marketing goal in mind or writing a social media marketing [...]
In the 15 plus years I have been designing websites for clients I have often found there is a slight disconnect between what they have visioned inside their head compared to what I end up designing for them in the end. To avoid the back and forth and constant iterations of the design I have [...]
The future of the web certain looks to be headed in a social direction and our hometown of Bellevue, WA is becoming all to familiar with them.. These days, people go online to view videos and to interact with one another in ways that can't be matched by commenting on blogs or posting in forums. [...]
Want to Make a Splash on Social Media? The Top Seven Tips for Using Quizzes to Boost Your Appeal and Reach Do you work in content marketing? Are you a social media manager for a company? In this new year are you looking for new and creative ways to boost your reach on social media [...]
Knowing how to categorize a website in a hierarchy based on the search intentions of users can be a daunting process. Virtually every website that contains several pages of content uses some structure in its organization. The most common and simplest structure is pages being put into categories, typically with distinct subcategories. Usability testing, analytics, [...]
If you’re one of the many people who’s been eagerly waiting for Google’s long-anticipated update to Penguin, or dreading what it may bring, it appears that you’ll be waiting for a little while longer – in a statement, a Google spokesperson said that “it looks like the penguins won’t march until next year.” Google has [...]
No company or online business can be successful without exposure. Having exposure ensures you will have consistent leads coming in. This fact may seem obvious, but many companies don't have a digital marketing plan. Having a plan for your marketing is vital. Without a plan, you will spend more money on advertising and see little [...]
Over the last few weeks, Google Search Console has been experiencing some difficulties in updating the data on its Search Analytics. Logging in to your screen, you will realize that both the click data and the Impression indicated by the Search Analytics are not current. This should be received as a surprise because it was [...]
The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the Penguin algorithm to better refine search engine results for it's users. The next Penguin algorithm is set to deploy before [...]
Connecting with your customers is vital when you are writing sales copy, and you must use a proven system to create the sales copy. Sales copy that speaks to your customer base will help you increase sales, but you cannot connect to the customer base when you are not writing specifically for them. Your business [...]
Customers are the most important parts of a business because they are the ones who make sales and prosperity increase. A business that wants to increase its sales numbers and customer numbers will want to first give people reasons to stop and shop. The key is to get customers to listen. If people hear a [...]