Search and Social®

If you do not have a strong social media presence, it will be much more difficult for potential customers to find information about your company. In fact, research indicates that the vast majority of consumers will begin their search for information about new products or services on Facebook. Additionally, more than 90 percent of U.S. consumers use the Internet to help them make purchasing decisions, and Google will give your company’s website a higher ranking if your social media pages link to it.

Please browse through our comprehensive list of related posts for additional tips on improving your social media presence to help improve your search engine ranking.

Learn How to Write a Social Media Marketing Plan

2018-05-22T15:27:31+00:00May 18th, 2018|Social Media|

Knowing how to write a social media marketing plan the virtually endless opportunities for advancement of new values enhanced by technological inputs led to priority in channel marketing strategy. Social media networks now serve as core elements in a standard marketing campaign decision.

Platform Searches Benefit Search and Social Marketing

2018-03-08T09:05:47+00:00March 8th, 2018|Search and Social®|

The three most common social media websites today are Facebook, Twitter, and Pinterest. All of these websites offer some form of platform searching, which can provide vital insight into connecting with your current customers and grabbing the attention of potential future clients.

Utilize Twitter’s Advanced Search

2017-12-23T15:45:06+00:00December 23rd, 2017|Social Media|

Many people have not yet found out that there is an easier and cheaper way to reach out to customers in their moment of struggle and provide a solution. The Advanced Search Function on Twitter is able to capture a customer's attention and make sure that a designated company's applicable products and services are on the forefront of his or her mind.

Five Detailed Social Marketing Ideas and Tips

2017-12-06T14:42:57+00:00December 6th, 2017|Social Media|

Social media marketing is an effective way to keep in touch with your clients and gain exposure for your business or blog. Whether you're a total newbie at social media marketing or need ideas to spice up your current marketing strategies, discover social media marketing ideas from this guide that can help you with your campaigns.

Social Media Analytics with Google

2017-06-03T10:35:44+00:00June 3rd, 2017|Analytics, Social Media|

Social media analytics with Google involves the practice of gathering from blogs and social media websites. Most businesses will use social media analytics to support marketing and customer service activities. Here are the steps that you must understand to develop a great a social media analytics initiative. The Steps to [...]

Be Vigilant: Monitor Your Social Media Activity To Maximize Your Strategy

2016-07-11T10:43:58+00:00July 11th, 2016|Social Media|

To make the most of social media, a strong strategy must be in place. Tweeting and posting to Facebook and Pinterest blindly can be fun, but it will never be as effective as a finely tuned strategy. An important part of any social media strategy must include monitoring. Social media can be a double edged [...]

Writing a Social Media Marketing Plan

2016-06-01T08:22:53+00:00June 1st, 2016|Recent, Social Media, Top Two|

The majority of marketers launched their social media programs because they believe that they need to and then scramble themselves in order to understand how it will be managed and how they will make it work. Unfortunately, many of them do this with no single marketing goal in mind or writing a social media marketing [...]

Quality Guidelines Are Changing

2016-01-04T10:29:09+00:00January 4th, 2016|SEO|

Knowing how to categorize a website in a hierarchy based on the search intentions of users can be a daunting process. Virtually every website that contains several pages of content uses some structure in its organization. The most common and simplest structure is pages being put into categories, typically with distinct subcategories. Usability testing, analytics, [...]

Penguin Update Delayed Until 2016

2015-12-31T06:28:24+00:00December 31st, 2015|SEO|

If you’re one of the many people who’s been eagerly waiting for Google’s long-anticipated update to Penguin, or dreading what it may bring, it appears that you’ll be waiting for a little while longer – in a statement, a Google spokesperson said that “it looks like the penguins won’t march until next year.” Google has [...]

SEO in 2016 – Are you Ready?

2015-12-29T15:49:31+00:00December 29th, 2015|SEO|

No company or online business can be successful without exposure. Having exposure ensures you will have consistent leads coming in. This fact may seem obvious, but many companies don't have a digital marketing plan. Having a plan for your marketing is vital. Without a plan, you will spend more money on advertising and see little [...]

Is your site ready for another Penguin Update?

2015-11-26T14:15:39+00:00November 26th, 2015|Recent, SEO|

The first Google Penguin algorithm update was unveiled in early 2012. The update represented Google's first attempt to filter out strategies to manipulate its search engine results. Today, Google continues to tweak and update the Penguin algorithm to better refine search engine results for it's users. The next Penguin algorithm is set to deploy before [...]

What Are Breadcrumbs and How Do They Benefit SEO?

2015-08-10T23:47:37+00:00August 10th, 2015|SEO|

Breadcrumbs, inspired from the crumbs that the characters Hansel and Grethel left for themselves in the forest in the classic Grimm fairy tale, have evolved into a very effective tool for search engine optimization. Just as the crumbs in the story attempted to lead Hansel and Grethel through the forest back to their destination, the [...]

Server Codes

2015-08-05T01:12:24+00:00August 5th, 2015|Recent, SEO|

Whenever someone visits your website or a Googlebot crawls one of your webpages, a request is received by your server and it responds to the request with an HTTP status code. The status code provides web crawlers with information about the status of the request as well details about your website and the page requested. [...]

Adwords Expert

2015-07-10T09:43:57+00:00July 10th, 2015|SEM|

Google Adwords is an online advertising and marketing platform that can be tailored to your advertising budget and marketing goals. But that doesn't mean that it is easy to learn to use Google Adwords successfully! In fact, since you pay each and every time your brand or ad is displayed, you want to hit the [...]

Are you still using Twitter for your social media marketing?

2015-03-21T07:47:50+00:00March 21st, 2015|Social Media|

It's a question that has been coming up quite a lot lately. Since Twitter's launch many years ago the micro blogging website has gone through significant growth and undergone some major changes. While the company still struggles with ways to make money, the site itself is still as popular as ever. But how do marketers take [...]

Google’s April 21st Deadline

2015-03-20T19:16:56+00:00March 20th, 2015|SEO|

...if your site is not optimized for cross-platform usage or ignores mobile users altogether, the drop in rankings could be huge. Sites with mobile-friendly optimization will receive precedence in mobile search engine rankings, edging your site out and reducing or eliminating the chances of mobile users finding your company.... With the new Google algorithm less than a month away from being deployed, webmasters should examine their sites as soon as possible to ensure compliance. If your site does not meet the requirements, has a dedicated team of responsive design professionals who can not only correct the problem but help make your site more flexible and user-friendly to a broader range of devices. For more information on how we can help make your website better and more compliant for this or future search engine updates.

Corporate Social Media – how to champion social media marketing strategies

2015-03-20T08:53:24+00:00March 20th, 2015|Social Media|

Does your corporation support social media marketing efforts? More often than not the answer is probably not. The stark reality is that senior management buy-in happens only after a company has tested social media marketing and the case can be made to build on the campaign strategy. Given that a small amount of corporations haven't [...]

Building a Social Media Community

2015-03-13T17:50:22+00:00March 13th, 2015|Social Media|

The staff at Jenn Mathews Consulting use a system for social media marketing called the A.L.I.V.E. system. A majority of our clients have created their Facebook page and Twitter account, but haven't really done much with them, or if anything, will post what they feel should go on their thread without giving thought to what engages [...]

Is a Blog social media?

2015-03-10T17:50:47+00:00March 10th, 2015|Social Media|

This is a classic case for why we started Jenn Mathews Consulting. While typically blogs are recommended for search engine optimization because of their keyword rich, content abundant, frequently updated nature because of commenting and the ability to interact with a brand's community they are falling under social media. But really, who ultimately owns the [...]

SEO Checklist – Focusing on Social Media

2015-03-07T21:30:34+00:00March 7th, 2015|SEO, Social Media|

As some of you know I teach a beginner to advanced SEO Workshop. One of the most asked for items in my talk is the SEO Checklist I have developed just for the Workshop. Obviously there is a lot more covered during the workshop, but when we get to the list I go through it in [...]

What is a Canonical Tag?

2015-02-23T01:44:56+00:00February 23rd, 2015|SEO|

Perhaps you have a website that you want to optimize for the best possible placement in the search engine results pages (SERPs). Or, maybe you're new to learning about search engine optimization (SEO) and you're trying to learn the lingo that search engine optimizers (SEOs) use when discussing various aspects of their jobs. Either way, [...]